B2B SaaS Performance Marketing: Blended CAC & Multi-Touch Attribution Playbook

## Why Single-Channel ROAS Fails in Long B2B Sales Cycles B2B sales cycles typically last 30 to 90+ days and involve 3 to 7 distinct decision-makers. Evaluating marketing spend based on standard last-click platform ROAS leads to canceling top-of-funnel discovery campaigns that actually originate 70% of enterprise pipeline. By deploying full-funnel Account-Based Marketing (ABM) on LinkedIn, coupled with Google high-intent search capture and W-shaped multi-touch attribution, SaaS brands scale qualified pipeline reliably. Scale your enterprise pipeline with WebPixa's [Full-Funnel Performance Marketing Services](/services/performance-marketing).