Generative Engine Optimization (GEO): How to Optimize for Google AI Overviews & Perplexity
Joni Piwal
Head of Search & AI Innovation • Published September 6, 2026
The Shift: How AI Search Engines Retrieve & Cite Information
With the rollout of Google AI Overviews, Perplexity AI, and OpenAI SearchGPT, user search behavior is undergoing a massive transformation. Instead of clicking 10 blue links, users receive synthesized AI summaries with contextual citations.
**Generative Engine Optimization (GEO)** focuses on:
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About the Author: Joni Piwal
Head of Search & AI Innovation
Search scientist researching generative search algorithms, LLM knowledge retrieval, and modern GEO strategies.
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