Dominating Google Maps & Search for Multi-Location Healthcare Chain
Implemented an exhaustive Local SEO and Google Search Ads campaign across 8 clinic locations, driving over 4,500 monthly appointment calls at a 42% lower cost per lead.
4,500+
Monthly Patient Calls
Direct tracked phone calls and online appointment bookings
Top 3
Google Maps Rank
Achieved across all 8 clinic service radii within 90 days
-42%
Cost Per Patient Lead
Reduced cost-per-booking from ₹850 to ₹490
4.9★
Google Review Rating
Across 650+ verified patient ratings
01. The Challenge
MedPulse had newly expanded to 8 clinic locations across three metro cities. Competitors were monopolizing the Google Local 3-Pack, and their previous generic Google Ads agency was bidding on non-local broad queries with high click wastage.
02. Strategic Approach
We built dedicated location landing pages with LocalBusiness schemas, structured strict Single-Theme Ad Groups (STAGs) on Google Ads with dynamic call tracking, and cleaned up 300+ local directory citations.
03. Step-by-Step Execution
- Optimized 8 Google Business Profiles with verified medical categories, doctor profiles, and photo geotagging.
- Launched localized Google Search campaigns with radius geo-fencing and dynamic call extensions via CallRail.
- Built high-converting mobile appointment booking landing pages with sub-second load times.
- Automated WhatsApp review requests resulting in over 650 verified 5-star Google patient reviews.
Technologies & Ad Platforms Deployed
"Our patient appointments have doubled since partnering with WebPixa. Their local SEO and Google Ads management keeps our diagnostic clinics booked weeks in advance."
Dr. Rajesh Sharma
Managing Director, MedPulse Diagnostic Clinics
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