Scaling D2C E-Commerce Brand to ₹1.8Cr/mo with Next.js & Meta Ads
Re-platformed Zenith's slow WooCommerce store to a custom Next.js storefront and deployed an aggressive creative-first Meta ads acquisition engine, scaling revenue from ₹25L to ₹1.8Cr monthly at 4.8x ROAS.
4.8x
Blended ROAS
Maintained consistently across ₹35L+ monthly ad spend
+280%
Monthly Revenue Growth
Scaled from ₹25L/mo to over ₹1.8Cr/mo within 5 months
< 0.8s
Mobile Page Load
Reduced load time by 84% from previous 5.2s baseline
+54%
Checkout Conversion Rate
Lifted from 1.8% to 2.8% overall store conversion rate
01. The Challenge
Zenith was struggling with a 5.2s page load speed on their legacy WooCommerce site, leading to a 74% cart abandonment rate. Their previous agency ran broad Meta ads with declining ROAS (1.4x) and unsustainable customer acquisition costs.
02. Strategic Approach
We executed a two-pronged growth sprint: 1) Re-engineered their online store using Next.js and Shopify headless backend for sub-second speeds and a 1-click checkout; 2) Deployed an Advantage+ Meta ads testing pipeline with 15+ UGC video hooks weekly, coupled with server-side CAPI tracking.
03. Step-by-Step Execution
- Built a headless Next.js e-commerce storefront with instantaneous product variant switching and predictive search.
- Implemented a customized 1-step checkout flow integrated with Razorpay UPI and automated abandoned cart recovery.
- Configured Server-Side Google Tag Manager and Meta Conversions API (CAPI) with 9.2/10 Event Match Quality.
- Produced 40+ high-converting short-form video ad creatives featuring real customer unboxings and problem-solution hooks.
- Launched full-funnel dynamic retargeting and VIP customer retention flows via Klaviyo.
Technologies & Ad Platforms Deployed
"WebPixa completely transformed our e-commerce business. Transitioning to Next.js solved our speed problems overnight, and their Meta ads team produces the highest ROAS we have ever seen in 4 years of business."
Vikram Singhania
Co-Founder & CEO, Zenith Lifestyle Co.
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